New Age Rating For Toys

Currently, toy manufacturers are responsible for defining the age classification for toys marketed in Brazil, which creates a lot of confusion among consumers, since each company has its own standard and often sells a toy that is not suitable for children of a certain age.

To change this situation, the Brazilian Association of Toy Manufacturers ( Abrinq ), in partnership with the Brazilian Association of Technical Standards ( ABNT ), is developing a document that aims to regularize the classification by age group of all toys sold in Brazil. country, including imported ones.

Counting with the help of 20 specialists, including physicians, psychologists, engineers and educators, the document was developed over two years, taking into account aspects such as safety and the ability of the toy to collaborate with children’s intellectual, physical and emotional development.

New proposed age rating for toys

According to Abrinq, the proposal is to create 16 age brackets for the new age rating for toys, defining more than 130 categories of toys, which will increase children’s safety and facilitate the selection of the most suitable gifts for children. they.

The 16 age ranges proposed by the document are 0 to 3 months;between 3 and 6 months;from 6 to 9 months;from 9 to 12 months;and, thereafter, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12 years.They should be adopted, necessarily, by all manufacturers, possibly starting in April 2013.

In the case of imported toys, manufacturers will also have to adapt to the new Abrinq standards.If they are not respected, toys should be returned to the country of origin.

Public consultation to regulate the new age classification of toys

The study done by Abrinq in partnership with ABNT is unprecedented in the world, and it is expected that the age classification for toys will be followed by other countries, since the legislation on toys recommended for children in various places is still is not as comprehensive.

The document containing all the proposals of the study will be available on the ABNT website for 60 days, for public consultation , where it can be viewed by anyone, who will have space to leave comments and suggestions.

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