Toys “R” Us Lets Differentiate The Toys “For Girl Child” and “Child” in The United Kingdom

When toy he is, with intention or not, always round in the air a halo of sexism. The typical cliche of dolls for girls, cars for kids. Sometimes are the own toy store those that promote it, so delighted I know that Toys “r” Us fails to differentiate toys “for girls” and “child” in the United Kingdom.

The British subsidiary has announced that fail to differentiate toys by sex, so that both its shops and their marketing communications activities will no longer refer to toys “for children” or “for girls”, and will show both playing with all kinds of toys. Bravo!

It is clear that the children feel predilection for certain toys. In fact, believed that this preference is genetic and that already after nine months they show increased interest in gender specific toys.

However, this does not mean that a child can not play with dolls or to do household chores, or that a girl can not to play with guns or cars. It is absurd to classify children and limit toys that should play just because of one or other sex.

The child, whether male or female, has to experiment with all kinds of toys. Changing society and we must allow them to freely choose what they want. Today, increasingly children playing the kitchenettes or cleaning the House. Why? Because they see that Pope also makes it at home.

Toys “r” Us initiative comes backed by the actions of Let Toys Be Toys (“let toys be toys”), an Association of consumers working precisely to avoid such differentiation by sex toys. In fact, achieved that big companies stop indicate in their halls who are directed toys selling.

In addition, to support the cause, a Swedish student movement got in the catalogue of Christmas Toys “R” Us last year included ideas-free images segregation like that you see on the cover of the post of child playing dry hair.

Toys are tools for the game, and as such, we must make them available to make them choose freely how and with what play, regardless of the sex that.

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