Toys are not only entertainment, but are also a learning tool. Through them, the children learn to know themselves, interact with others and understand better the world that surrounds them.
But besides that, toys reflect the preferences of children in each generation. Toys that our parents were playing are not the same with those who we play or where our children play today. Times have changed and toys, with them. They respond to the needs, wishes and preferences of children in each historical moment. But What today’s children want in toys?
It has come to light an interesting investigation of AIJU (technological Institute of toy) entitled Toy Trends 2012: Insights de la génération Now in which the emotions and feelings of the children have been analysed to better understand your preferences when choosing a game or toy.
AIJU dedicates itself to see where are the tastes and behaviors of the current generation of children, who, if you observe well the title, defines it as The Now Generation, the ‘ Generation of the already ‘. That information is then that taken into account to develop children’s products.
What the children value in toys
In general, there are four values all children’s social profiles looking for toys.
These are: the imaginary world (be creative, imaginative and inventor), humor (be funny, laugh or entertain), the surprise (surprise and wonder) and the tribe (sense of belonging to a group).
Not all children are the same and each social profile has its own characteristics, but these four aspects are those who value the most children.
Then each group and each child seeks different values when it comes to play, to meet personal needs. It is what they call differential insights, among which include competitiveness, secrets, freedom, friendship or be different, among others.
Trends in toys
The research also analyses is going where the market of toys, according to the tastes and behaviors of children.
- Kids today prefer products that gets greater added value as the gameplay with games two by one or more game time.
- Choose by the tech toys still sometimes difficult to define the product as toy or gadget.
- They want to play everywhere, by seeking toys that allow them to continue to enjoy them anywhere and while performing other daily routines. We are, as adults with mobile phones.
- Looking to the future, but also to the past: becomes the classics adapting them. Toys of yesteryear are reinvented and updated.
- It is changing the trend of parents to children only learn through toys. Although they continue to believe that it is important to learn, it is even more have fun and have a happy child.
Aesthetic trends in current toys
Finally, a section of the research that has caused me grace is the of the aesthetic tendencies that are taking great interest in children today’s.
One of them, undisputed, is the dark casual trend, a Gothic aesthetics, dark but fun, carefree and even sexy, related stories of monsters. Seems to be the rage of the moment among girls, the proof of this is that the Monster High dolls are sold out this Christmas to be the favorite of them.
Another trend is the urban, making reference to the street world and everything that emerges from it. And finally, the tendency EcoFuture, which refers to a technological future friendly, organic, ergonomic and, above all, eco-friendly.
If you are in doubt, AIJU research helps us to better understand look for today’s children in toys to learn more about your preferences and to understand a little bit more to this generation of children already-technological-Gothic-ecological.
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